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Focus Groups

Focus Groups

One of ATEEC’s areas of expertise is the facilitation of strategic group interviews. A strategic group interview is an activity that gathers together a group of people to discuss and reach consensus on a pre-arranged topic. A focus group is a type of strategic group interview that is usually used to get information and/or opinion on a specific issue or topic. For a detailed example of a series of focus groups ATEEC has facilitated, see our Watts Up with Energy project.